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| FDS Group - Distribution Strategy Announcement |
|
| |
| The
FDS Group is delighted to announce the opening
of a new distribution company for the UK market |
| New-Seal Ltd has been formed
as a result of the purchase of the former
Beldam Burgmann branch network from the
Pexion Group, the Holding Company for
Beldam Crossley and the branch network.
|
| The FDS Group also owns Flexitallic
Ltd and Novus
Sealing Ltd in the UK. |
| Details of the new company and network |
| The new Distributor
network will be known as New-Seal Ltd. |
| We will start with a branch network
covering the Offshore Oil Industry in Aberdeen and Lowestoft/ Great
Yarmouth (Ipswich),
and the major end user areas of Central Scotland (Glasgow); Teesside
(Middlesborough); South Wales (Cardiff); the North West of England
(Bolton). |
| New-Seal Ltd will be a fully owned, independent,
FDS Group Company joining Flexitallic Ltd and Novus Sealing Ltd who
are already in the Group in the UK. |
| Management team |
Phil Kelshaw, the Managing Director of Flexitallic Ltd and
Novus Sealing Ltd, will be responsible for all the FDS Group
companies in the UK, including New-Seal Ltd.
Phil stated:
"This is the start of an exciting new strategic
venture. We are confident that we can improve the delivery
of our sealing solutions to all our UK customers with a mix
of Flexitallic and Novus applications and sales experience,
coupled with continued supply of Beldam Crossley Maintenance
products through the local service from our new UK branch network.
Whilst our preferred route to market will be via New-Seal Ltd,
we will continue to supply the market via our current network
of Independent Distributors at our current pricing levels.
We
look forward with great confidence to a successful and growing
future" |
| Key team members |
Natalie Prescott will continue in her current role as branch
co-ordinator.
The existing branch Managers - Eileen McElroy (Glasgow and
Aberdeen); Linda Kendrick (Middlesbrough); Beverley Stephenson
(Ipswich); Joanne Reid (Cardiff) will all continue their current
roles.
Stephen Templeman will continue as the Manager of the Gasket
Cutting facility in Middlesbrough, and Yana Velychko continues
as financial controller.
Andy Heywood, Novus Sealing Ltd Commercial Director and Alex
Lattimer, Flexitallic Ltd Commercial Director will play the
leading roles in providing support and sales assistance to
New-Seal Ltd.
Jon Brough, Flexitallic Ltd Sales Director will be involved
in setting the strategy for growth and helping integrate the
new business into the FDS Group. |
| Products offered |
| As with all Distribution companies we will be pleased
to supply any product the customer wants. |
| However, the product
ranges we will be promoting
as "preferred brands" are: |
|
| Strategy & reasons for this purchase |
| Flexitallic and Novus Sealing have traditionally
worked with OEMs and key end users to provide the best sealing
solutions.
|
| The route to market has been a mixture of direct
trading and the use of the well established Distributors and
Gasket Cutters that
are prevalent in the UK market. |
| Most Distributors and Gasket Cutters are successful independent companies
and therefore have tended to promote a range of preferred products
often from a wide selection of manufacturers. |
| Recently there has been a trend where manufacturers
in the UK have purchased distribution companies or major European
distributors have purchased
UK outlets and this has made it difficult
to find Distributors to help promote Flexitallic and Novus products
in a way that we would prefer. |
| We therefore set up a strategy to enhance the distribution of our
products through a network in the UK providing cover in the key end
user areas. |
| We will continue to support and supply those independent distributors
and cutters we have traditionally dealt with, with our range of products
so supply to our customers is maintained. |
| For further information
please contact: David
Mitchell, Director of Corporate Development - 01274
853408 or 07789 770040; or Kath Payne, UK Marketing
Manager - 01274 878787 Ext.228 |
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| © Novus Sealing Ltd. 03.08.11 |
